Sam Golden
Driving business outcomes with brand storytelling for founders, boards and marketers.
I’m a trained journalist and award-winning communications pro with 15+ years of experience in b2b brand, comms, marketing and sales for tech firms.
My passion lies in working with senior business leaders to communicate complex ideas and using marketing to drive real business impact.
I’ve designed award winning campaigns and my work has been featured in places like such as WIRED, The Telegraph, and The Next Web.
I’m always keen to hear about exciting projects and happy to offer guidance on how you can improve business processes and solve communication problems.
See a couple of examples of my work below and, if you’d like to talk, drop me a mail or shoot me a tweet.
Services
Fractional Marketing & GTM Leadership
Go-to-Market Strategy & Launch Planning
Brand Strategy, Positioning & Messaging
Business Development & Growth Strategy
PR & Communications Strategy
Thought Leadership & Executive Communications
Creative Direction & Campaign Development
Video & Photography Production Oversight
Strategic Partnerships & Co-Marketing
Community Strategy & Development
Event Strategy & ActivatioN
Content Strategy & Editorial Direction
Market Research & Audience Insights
Awards
SABRE: Best B2B Campaign of the year
EUROPAS: Tech for Good award
Clients & Companies
I've had the privilege to work with outstanding firms including AVG (acquired by Avast), Google, GoCardless (acquired by Mollie), Flock (acquired by Admiral), DocuSign, Unbabel, Netsuite, Notion Capital and Pleo.
Hello!
I’m a trained journalist and award-winning communications pro with 15+ years of experience in b2b brand, comms, marketing and sales for tech firms.
My passion lies in working with senior business leaders to communicate complex ideas and using marketing to drive real business impact.
I’ve designed award winning campaigns and my work has been featured in publications such as WIRED, The Telegraph, and The Next Web.
I’m always keen to hear about exciting projects and happy to offer guidance on how you can improve business processes and solve communication problems.
See a couple of examples of my work below and, if you’d like to talk, drop me a mail or shoot me a tweet.
A few examples of my work
PR and Communications
Announcing Europe’s Biggest SaaS Fund
I led on announcing Notion Capital’s fund III dedicated to Enterprise Software. This involved developing messaging and launch strategy, managing stakeholders and briefing the founders ahead of interviews with the media, All with an extremely tight deadline. This work resulted in thousands of social shares, strengthened relationships with key journalists and articles in top business and technology titles including Reuters, The Financial Times and TechCrunch.
Unearthing ideas at AVG’s Skunkworks
Based in Amsterdam, AVG’s Innovation Lab was a beating heart of radical thinking, deep research and rapid prototyping. In 2016 I helped the team bring clarity to communications around the concepts they developed and define GTM strategy to support them. This included the world’s first smart router and the ‘Do Not Snap’ Badge designed to protect people’s online identities.
Content Marketing
OpenBankingHub.com
Ahead of the introduction of PSD2 in Europe, UK fintech GoCardless wanted to own the conversation around the digital transformation of finance… without boring people to death.
I did this by creating openbankinghub.com, a publication exploring the future of finance. I helped develop the concept, conducted interviews with experts at fintechs, banks and financial institutions, and commissioned expert articles.
The Hub quickly became a top source of news on PSD2, attracting significant traffic from organic search and social media while helping shape the conversation around digital finance.
Retail Services Index
BookingBug (now JRNI), the leading provider of retail booking software, wanted to raise its profile and highlight the importance of in-store appointments to large retail chains.
To do so, we created the Retail Services Index, a report that ranked the top 20 stores in the UK on customer experience. This generated multiple leads, including interest from Apple. The launch was supported by PR that generated 30+ articles in the retail and national press.
We repeated this approach annually and went on to produce a similar report for the US banking sector, which helped start conversations with enterprise leads.
Multimedia
Solving India’s Personal Power Problem
As part of my role heading up communications for BuffaloGrid, I travelled across Rural India with a small film crew to produce a film abnd photography showcasing the benefits solar powered phone charging was having in offgrid communities across India.
Warped Minds on Solar Sound System
Produced a 10 episode podcast for Solar Sound System, a global collective of Eco punks. The show was broadcast on their solar powered internet radio station. For Warped Minds, I interviewed Alternative musicians, artists and writers about their favourite music ‘Desert Island Discs’style. Following this I was invited to Paris to DJ at one of the collective’s events which I helped promote. you can read more about this in The Financial Times
Strategic Partnerships
BuffaloGrid x WhatsApp: Fighting Fake News
Led on a Forming a Partnership between a UK Startup and the world's most popular messaging application to tackle fake news across rural India. This was a project I took from conception to realisation. Read more on The DRUM and VENTURE BEAT.
Bird x WICK Boards:
Built a relationship between the UK’s first electric skate shop and the UK office of California’s dockless scooter startup, Bird, resulting in commercial work and an appearance in the Financial Times.
Social
